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What We Do

 

Gain clarity and confidence in life’s biggest financial decisions — with no products, no sales, and no hidden agendas. Just a professional ally, 100% on your side. Whether you want to grow your income, spend with purpose, secure your future, or find peace of mind, we guide you with structure and support — never by selling you something.

“I don’t manage your money. I help you reclaim your power. I’m here when it matters most — no conflicts, just clarity.” — Steve Conley, BSc FCII APFS, Chartered Insurer & Chartered Financial Planner

Facing a Major Life Change?

You’re financially capable. But right now, life is complex. Whether it’s divorce, inheritance, redundancy, burnout or starting something new — you don’t want sales. You want support. You want someone on your side. That’s what we do.

How It Works

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Planning My Life (PML)

For individuals who want to plan their own lives

Planning My Life gives you the tools to create your own GAME Plan.
With step-by-step guidance, templates, and digital resources, you can design a life plan that matches your goals and values.
PML puts you firmly in control, helping you find clarity and confidence in your future.

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Your life, your plan. Empower yourself with the GAME Plan.

​Financial Life Coach (FLC)

​For individuals who want guidance

Financial Life Coach is a done-with-you service.
Led by Steve Conley, this coaching programme gives you personal support as you build your GAME Plan.
Together, we’ll turn your goals into a practical plan that moves you from confusion to clarity and empowerment.

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Guided coaching to turn your life plan into reality.

“From start to finish, Steve has delivered an exceptional service and experience. He guided us through the exploration and development of our life plan, detailed cash flow modeling, and financial strategy. Steve’s transparent, fixed-fee approach provides unbiased, expert, and actionable advice. I highly recommend his critical, value-adding services for anyone seeking top-notch financial planning.”

Ian M - UK

Stay in the loop

Sign up for newsletters, special offers, and regular updates—because who doesn’t love being in the know? Get expert tips and tools straight to your inbox to help you stay confident and in control of your financial journey.

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Financial Life Coach together with the Academy of Life Planning Limited are the data controllers of any personal data you provide to us. For further information on our uses of your personal data, please see the  Academy of Life Planning's privacy policy.

Contact

Address

Steve Conley

Financial Life Coach

9 Franklin Way

Spilsby

Lincolnshire

PE23 5GG

Email

steve@finlife.coach

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Phone No.

07850 102070

Thanks for submitting! Please allow up to two working days for my response. Opening Hours: Monday to Friday, 9 am to 5 pm, in the UK, except for Bank Holidays.

Contact Us
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AoLP Approved 02/04/2025

Financial Life Coach (FLC) is an appointed representative of the Academy of Life Planning (AoLP). We operate exclusively under AoLP to provide holistic wealth planning services, as detailed on the Academy’s website.

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Disclaimer: Educational Financial Services Only

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Financial Life Coach is a trading style of The Academy of Life Planning Limited, registered in England and Wales (Company No. 8016568). We provide educational financial services, not regulated financial advice, which means we are not overseen by the Financial Conduct Authority (FCA) and do not hold FCA registration.

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All the information on this website is for educational purposes only and is not professional financial advice. Our goal is to help you improve your financial understanding and make informed decisions, in line with FCA guidelines (PERG 8.26.2) and the Financial Services and Markets Act 2000. These laws clarify that educational services like ours don't require FCA regulation, as we do not promote or advise on regulated financial products.

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We operate under the protection of UK consumer laws, including the Consumer Protection from Unfair Trading Regulations 2008, the Consumer Protection (Amendment) Regulations 2014, and the Digital Markets, Competition and Consumers Act 2024. These laws are enforced by the Competition and Markets Authority, ensuring our clients are well protected. It’s worth noting that these protections may differ from those provided by FCA-regulated firms.

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If you're looking for regulated financial advice specific to your circumstances, we recommend speaking to an FCA-regulated financial adviser. If you have any questions about what we offer or how our services align with consumer protection laws, feel free to read our terms and conditions or contact us directly.

 

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