What Is a Financial Life Coach?
At the Academy of Life Planning, a Financial Life Coach is not someone who tells you what to do with your money — and certainly not someone who sells you products. We’re not advisers, therapists, or behavioural analysts. We’re empowerment professionals who help you take ownership of your financial life through a structured, values-driven approach.
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This is not about tracking spending habits or unpacking emotional baggage.
It’s about discovering who you are, why you're here, and building the financial architecture to live that truth.
Plan Your Life. Then Plan Your Money.
We follow a simple yet radical principle: Life first. Money second.
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Using our GAME Plan framework, we help you:
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Visualise your Favourite Future – guided by purpose, not fear
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Design a life-first plan – aligning your values with your goals
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Construct your financial architecture – covering lifetime cashflow, debt repayment, savings goals, and human capital strategies
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Declutter what doesn’t serve you – so your path is simple and clear
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Execute independently – supported by practical tools like a decision journal, not by ongoing dependence on us
Done-By-You. Done-With-You. Never Done-For-You.
We work with you or alongside you, but never instead of you.
This is your life to lead. Your financial life to own. We equip you with the tools, frameworks, and clarity to do just that — without recurring fees, product sales, or ongoing contracts.
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Once you're through the change or challenge that brought you here, you're free to go. And return only when you need us again.
Financial Empowerment, Not Behavioural Change
This isn’t about “fixing” you. It’s about freeing you.
No scripts. No shame. No sales. Just clarity, courage, and capability.
Very clearly explained advice when I most needed it
March 2025 — Lisa Jackson
Lancing, England
"I was recently widowed when I came to Steve to help me sort out my finances. A previous financial advisor had wanted to charge me eye-watering fees that would have meant, at the end of my term with him, I may as well as given him the keys to my flat! Steve charged a much more reasonable fee to help me get my finances in order and was incredibly good at patiently explaining things to me (my bereavements meant I suffered from brain fog, so found it hard to grasp things). I was given guidance on where to invest my money so that it was protected by the FSCS and also how to invest in LifeStrategy products on the Vanguard platform. Our regular meetings 'forced' me to take action and empowered me to make decisions about my financial planning. Steve is incredibly kind, supportive and knowledgeable and I really appreciated his help during one of the most stressful periods of my life. Highly recommended. Thank you Steve!"
Coaching & Support for Life’s Financial Turning Points
Everyone deserves a future they can look forward to—one that’s secure, fulfilling, and truly their own.
That’s where we start.
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At Financial Life Coach, we don’t sell products or manage funds. Instead, we offer ethical, life-first planning that helps you take control of your money, your work, your time—and your future.
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"We don’t do it for you — we do it with you. Our sessions are collaborative, transparent, and designed to put you back in the driver’s seat."
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Whether you're planning for retirement, changing careers, managing a business, or passing on your legacy, we guide you with clarity, compassion, and independence—free from commissions, bias, or pressure.
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We help you:
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Gain clarity and confidence around major life decisions
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Learn to use lifetime cashflow tools to model your future
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Build tax-smart, value-aligned strategies to support your purpose
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Leave each session stronger, clearer, and more in control
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No product sales. No hidden incentives. Just clear, honest planning that puts you in control.
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Book a free planning call to start building the future you deserve.
Done-With-You Financial Life Design
Your life is unique—your financial plan should be too.
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Whether you're buying a home, changing careers, planning retirement, or starting again, we begin with your story—not with products or portfolios. We take time to understand what truly matters to you, then help you shape a plan that supports the life you want to live.
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"Every session is built around your values, not your products. You stay in control — we simply guide you with clarity, tools, and care."
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At Financial Life Coach, every conversation centres on one thing: your purpose. We don’t sell investments. We don’t earn commissions. We guide you to make clear, confident decisions—so your money serves your life, not the other way around.
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Plan your life. Then plan your money.
That’s how real financial wellbeing begins.​
What My Clients Say
Ian M - UK
"Steve offers exceptional service and experience, from developing a life plan to creating a comprehensive financial strategy. With transparent fixed fees and expert advice, he adds critical value and come highly recommended."
How It Works
1 / Discovery Meeting
Book a 90-minute session – online or in-person
2 / Exploration
​Share your story and goals – what’s changing and why
3 / Financial Activation
Explore together – using tools like HapNav, Ikigai, AI Life Planner
3 / Your GAME Plan
​Leave with clarity, confidence, and a plan you own
(Optional ongoing support available)