About Financial Life Coach

Inclusive, Empowering, and Holistic Financial Planning

Am I Right For You?

The option to pay for a comprehensive financial plan on a one-off basis, and then to pay for ongoing assistance from a financial planner as and when you need it, is an exciting new development for consumers in the UK.

However, this will not be right for everyone. For a start, you need to have the confidence to manage your own investments. You will also need to be sufficiently self-motivated and have a willingness to learn how to take charge of your personal finances.

But if that sounds like you, what are you waiting for? If you don’t yet have a financial plan, let’s work on one together. Alternatively, if you’re about to finish full-time work, or already have done, you’re going to need a retirement plan.

So why not book a consultation?

Remember, life is short. It’s time to stop dreaming of the life you want — and start planning it.

As recommended by Robin Powell, a financial journalist and the founder of the investing and personal finance blog The Evidence-Based Investor.

My Idea:

Founded by me, Steve Conley, with over forty years of experience in the financial sector, Financial Life Coach (FLC) was created to revolutionise financial planning. My mission for FLC is simple yet powerful: to provide a platform that empowers you holistically, going beyond the usual financial talk to focus on life’s bigger goals.

With a career rooted in innovation, I’ve made it my goal to help you navigate not just your finances, but your entire life journey. At FLC, I'm here to support you in achieving your dreams and living a life that’s truly fulfilling. Let’s work together to build a future that’s secure, enriching, and uniquely yours.

My Ethos:

At FLC, integrity, transparency, and innovation are at the heart of everything I do. I challenge the traditional methods of financial planning by advocating for non-intermediating strategies that put your best interests first. My mission goes beyond simply offering financial solutions; it’s about integrating these solutions into your life goals, helping you achieve a balance between financial stability and holistic well-being.

I’m here to support you in creating a future that’s not just secure, but also deeply fulfilling. Let’s work together to ensure your financial plan aligns with your values and aspirations, bringing harmony to every aspect of your life.

What Sets Me Apart?

What sets me apart? It’s my unwavering commitment to:

Unbiased Counsel: No strings attached, no product-pushing. Just honest, transparent financial planning advice tailored to your unique needs. You can trust that my focus is solely on what’s best for you.

Innovative Strategies: I leverage cutting-edge technology and AI to craft solutions grounded in modern analytics and foresight. Because the future isn’t waiting, and neither should you.

Holistic Approach: I look beyond the numbers to understand your life goals and challenges. Financial planning should fit into your life, not the other way around.

Let’s work together to create a financial plan that truly supports your life’s ambitions, with advice you can trust and strategies that keep you ahead of the curve.

My Vision

At FLC, my passion for empowering individuals is deeply connected to a broader global vision. I believe financial planning isn’t just about personal wealth—it has the power to address big issues like poverty. That’s why my work aligns with the United Nations' 2030 agenda, supporting the idea that financial empowerment can drive positive change worldwide.

I’m committed to making a meaningful impact on both your life and the world at large. Together, we can create a brighter, more equitable future—one that benefits you and contributes to global betterment. Let’s work together to achieve your goals while making a difference.

About Me

I’m Steve Conley, a Chartered Insurer and Chartered Financial Planner with a long-standing career in financial planning and services. Here’s a bit about my background:

Qualifications and Memberships:

I hold a Fellowship and Advanced Diploma from the Chartered Insurance Institute and the Personal Finance Society, with expertise in pensions, trusts, and estate planning.
I’m a certified Master Life Planner through the Kinder Institute of Life Planning.
I earned my Bachelor of Science in Mathematics from The University of Manchester.
I also hold a Company Law Certification from the Institute of Chartered Secretaries and Administrators.

Accolades:

I’ve been honoured twice with the British Insurance & Investment Brokers' Association prize.
I received the Jubilee Prize twice from the Insurance Institute of Manchester for my top-tier performance in the North West UK and Manchester.

Elite Membership:

I’m an Elite Member of the Professional Speakers Academy, reflecting my commitment to thought leadership and professional development in financial planning.

After years in senior corporate roles, leading wealth propositions for major players like HSBC, RBS Group, and Santander, I realised the financial industry needed a change. Tired of the “profits-over-people” mentality, I founded the Academy of Life Planning to offer a new way forward—one where financial planners can achieve both success and meaning in their work.

My mission is to restore trust in financial services by separating advice from product sales and ensuring fiduciary duty without conflicts of interest. In 2017, I was honored with the Transparency Trophy for my efforts to make the financial industry more transparent. I’m also a global Ambassador for the Transparency Task Force and the founding lead of their Market Integrity Team.

I’m recognised as an authority in investments and pensions, known for my commitment to values and professionalism in the financial services industry.

Through the Academy of Life Planning, I aim to empower both individuals and financial planners to achieve financial security and personal growth.

In short, I bring a wealth of expertise and a passion for making financial planning impactful and engaging. If you’re looking for someone who’s seen it all and is still striving to make the industry better, I’m here to help.

My Qualifications

1986-1989

FCII, DipPFS

Chartered Insurance Institute

Member of the Personal Finance Society and the Chartered Insurance Institute. Fellowship via Pensions Route.

Chartered Insurer. Twice winner (Associateship & Fellowship) of the British Insurance & Investment Brokers' Association prize and twice winner of the Jubilee Prize of the Insurance Institute of Manchester, for best performance in North West UK and Manchester respectively.

2008-2017

APFS, Advance Diploma
Personal Finance Society

Chartered Financial Planner:

J02 Trusts and Estate Planning
J04 Pension Funding Options
J05 Pension Income
AF3 Pension Planning
AF5 Financial Planning Process

1979-1983

BSc Mathematics

University of Manchester

Bachelor of Science in Mathematics from U.M.I.S.T.

Reach Out:

Have questions, feedback, or ready to begin this transformative journey? I’m here to help. Let’s work together to create a future where financial savvy meets life fulfillment in perfect harmony. Don’t wait—your better financial future is just a message away. Connect with me today, and let’s start crafting the life you deserve.

Join Me On This Journey

At FLC, I don’t just offer services; I offer partnerships. Partnerships built on trust, expertise, and a shared vision for a future that’s both financially secure and enriching in every aspect of your life. When you engage with me, we’ll work together to co-create a financial story that’s as unique as you are. Let’s build your future, together.