About the Academy of Life Planning
The Academy of Life Planning (AoLP) is a movement—not a money manager.
Old World vs. AoLP
Founded in 2012, we exist to redefine financial planning—making it ethical, transparent, and truly centred on your life, not just your money. We empower individuals to become their own financial planners, and we train professionals to deliver holistic, product-free guidance that puts people before profit.
Unlike traditional advice firms, we don’t sell financial products or earn commissions. Instead, we offer a framework for life-first planning that helps you gain clarity, confidence, and independence—on your terms.
We don’t manage your money. We help you manage your life—with money aligned to your purpose.
The Academy is home to a growing global network of accredited GAME Plan Practitioners and Financial Life Coaches, all committed to helping clients live well, do good, and plan a future with meaning.
Learn more about our philosophy, tools, and community at www.aolp.info.
“AoLP changed my life. For the first time, I felt in control of my money and my future. No sales, just wisdom.” — Emma, London
Who We Serve
The Academy of Life Planning is more than a service — it's a community of Holistic Wealth Planners united by a shared mission: to make financial planning transparent, empowering, and purpose-led.
We serve:
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Planners in transition – advisers, coaches, and professionals moving away from commission-based models, seeking to build practices rooted in trust, autonomy, and service.
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Aspiring Holistic Wealth Planners – people ready to build businesses that support lives of meaning, sustainability, and sovereignty.
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Clients at life’s crossroads – individuals navigating major changes (redundancy, retirement, bereavement, divorce, etc.) who want values-aligned, non-intermediating guidance.
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Partners of the movement – allies who believe in decentralising planning and replacing extraction with empowerment.
Today, the Academy is evolving into a Professional Body for Holistic Wealth Planners — offering accreditation, tools, and a global peer network that redefines the future of financial planning.
The Benefits of Working With Us – and Why We’re Different
💬 Personalised guidance – no sales, no jargon
🧭 Life-first planning – before money is ever considered
💡 Proven tools – GAME Plan, HapNav, AI Life Planner
🧑🤝🧑 Peer network – planners & clients aligned in mission
🔗 No conflict – zero commissions, full trust
You have our undivided attention—because we only work for you
At the Academy of Life Planning, we aren’t tied to any product provider. We don’t earn commissions, manage funds, or push investments. That means our time, focus, and loyalty are 100% with you.
Our only role is to guide you in planning your life and aligning your money to support it. No distractions. No sales. Just personalised, values-based support you can trust.
Purpose-led planning—not product-driven advice
We don’t rely on fund managers or product platforms. Instead, we help you develop:
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A clear vision for your future
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A step-by-step lifetime cashflow plan
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Earnings strategies, spending plans, and protection choices that reflect your values and priorities
Where specialist support is needed, we connect you to independent professionals—never tied to commission or sales targets.
Access to independent insight, not institutional bias
You’ll have access to tools, templates, and frameworks trusted by holistic planners worldwide—plus one-to-one support from a Registered Life Planner, Chartered Financial Planner, Chartered Insurer, and former investment strategist for the UK’s largest banks.
We don’t manage your money. We help you take charge of your life.
A growing movement—not just a big institution
Unlike large financial firms, our mission isn’t to gather assets—it’s to decentralise planning and return power to individuals.
Through our network of GAME Plan Practitioners and Financial Life Coaches, we’re building a new model of planning—rooted in purpose, transparency, and lifelong empowerment.
Because your future shouldn’t be shaped by sales targets. It should be shaped by you.
