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The New Frontier of Financial Misdirection?

Writer's picture: Steve ConleySteve Conley

So, here we are again. The FCA, in its infinite wisdom, is once more shaking up the world of financial advice—or should I say “guidance”? According to their grand plan, the regulators will soon gift product distributors a shiny new toy: the ability to distribute financial products without the pesky burden of ensuring suitability through full-blown advice. I mean, what could possibly go wrong, right?


Let’s take a moment to appreciate the sheer brilliance of targeting those who, quite frankly, don’t even have the means to be worrying about long-term savings or investments. These are the folks struggling with their daily expenses, trying to figure out whether to pay the electricity bill or put food on the table. And yet, here we are, readying a system that could bombard them with complex financial products, while the protection they used to have is quietly eroded. Bravo.


It’s almost comical that the industry, already managing a cool £2.2 trillion in assets, is apparently not quite satisfied. No, no. We need more profits, more commissions, more bonuses—and why not? Let’s throw in a few extra headcounts at the FCA while we’re at it. All under the pretense of doing what's best for Britain, of course. Who needs consumer protection when there are growth targets to hit?


Here’s the kicker: the vast majority of people—let’s call them the “ordinary public”—are in no position to be sold long-term investment products. What they need are strategies for human capital development: increasing earnings, reducing expenses, paying down debts, creating emergency savings, and protecting their incomes. But no, apparently the solution to the retirement crisis is to funnel them into long-term financial products, even when they don’t have enough to start with.


It’s almost like the FCA and the industry bodies they regulate are missing the point entirely. You can’t drain the pockets of those who don’t have anything in them. But hey, let’s keep pretending that this is all somehow good for the UK economy, shall we?


So, as we gear up for this financial free-for-all, let’s not kid ourselves. This isn’t about helping people make the most of their money. It’s about boosting profits under the thin veneer of “innovation.” But don’t worry, at least the investment houses will have a field day—because if there’s one thing they need, it’s more growth.


Isn’t that what Britain’s all about?

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